This year, the food retail industry is projected to bring home 5.75 trillion dollars. There will be a continuous rise of this number as the global population is also going up. Looking at the limitless opportunities available in the food industry, a lot of entrepreneurs want to be part of it by opening a restaurant, making private label goods, and more. For both newcomers and those who have been in the business for quite some time, creating the perfect food logo and food packaging design is a must.
Below are some crucial considerations in food logo and food packaging design selection that you should make.
One of the first things that you should do is to incorporate your signature product. Obviously, you need to address the fact if you have a signature item in your food brand or not. If you do, this item should be a focal point of your food logo design. Your logo should have the power to tell your customers who you are and what you sell. For instance, if you sell burgers, you should have a burger in your logo and food packaging design to achieve these two. If you want your business to be successful, your logo should not be all too obvious. Just look at Apple and their logo on all their products. Even so, clarity often starts as the best foundation to create your logo.
Now, you proceed to take note of the thing that makes your brand special. If you don’t want to be just like most burger brands that put a burger on their logo, for instance, you can aim for something more unique in terms of your logo. Now, what is that thing that makes your brand special? Do you sell vegan burgers? If there is something unique in your food brand that your customers cannot find elsewhere, this should be the ingredient to your unique logo. You should think the same for your food packaging design.
Color is another crucial aspect to your choice of food logo and food packaging design. Color has the capacity to have some psychological effect on your consumers. As the food brand owner, what psychological effect do you want to get from your consumers with your logo? As you want to make money with your food business, think of a color that has the power to make your customers go hungry when they see it. Basically, you need to select colors that are appetizing as part of your food logo. Including the colors brown and green to your food logo is a bad idea. For the most benefit in terms of your food logo, you have to go for red and yellow colors. However, it helps if you only think of colors after loving your food logo in black and white. Only decide on what colors you will choose after making a food logo base selection.