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DIgital Marketing and SEO – Why they are Both Important

Just consider imagining where you have an outlet and that you don’t have a signage placed to it. No windows, name or anything which is particular to it. You would end up having people drop out in curiosity looking for another product than the ones that you are selling. Having a shop with a proper name and a product image onto it could attract many people and they are going to ask on what you are selling and some people would even be sharing their experience to others about your shop and product.

A good example in this case is a website which is not optimized and the other would be to an optimized website.

Search Engine Optimization (SEO) is the process of creating a web page that is easy to find and one that’s easy to categorize. This is able to help customers to find out about your business from the thousands of companies available. This simply means that SEO is an important part of digital marketing strategy as well. This is also partnered with a holistic move so that it will help drive customers to your business through online platforms. To do this, it is very important to see to it that the website is going to rank higher in Search Engine Result Page (SERP). In order for you to understand about it, an example is that there are 14 billion searches online that happens each month. Imagine just a fraction of that search happens on your business. For you to get the benchmark, the website you have needs to rank higher in the SERP and that it should be able to perform well in social media marketing as well as with the pay per click (PPC) activities, which needs to get along together with the digital marketing tasks of this digital marketing company.

Advertising is considered to be a very important part for any business. In case a business goes online, advertising works best to help garner big web traffic. SEO likewise gives an opportunity on free advertising.

Proper SEO actually helps to make a website rank at the first page of SERP. Also, most people usually just scans and reviews the first two page of SERP. Another addition also is that there are about 75{15a051e16a85ae3c015a800985c65d5c3b956391a8d8a87329f32e4b5381e566} of consumer that uses search engines in find some local business information. Compared with online marketing like PPC, social media marketing and email marketing program, SEO will give you a good ROI. There’s also about 85{15a051e16a85ae3c015a800985c65d5c3b956391a8d8a87329f32e4b5381e566} customers daily that checks the online reviews prior to buying a product.