Benefits of Boosting Your App Store Optimization
It is estimated that mobile app downloads will reach three hundred and fifty-two billion by the year 2021, this implies that this is a huge market to exploit if you not already in it. Also your product lacks an online presence, it is always a good investment idea to look at the mobile app side of things. But it is not recommended that you create a mobile application and neglect it in the Google Play Store or Apple App Store. You need to optimize it so that you get reasonable conversion rates. Mobile app stores use the app store to rank various mobile applications. This works correspondingly to how search engine optimization (SEO) does. In both ASO and SEO, there is the use of optimal content on your app or site so that when people do internet research your application or website comes up first. On account of SEO, you need your site to spring up on the main page of Google. In this article, we’ll talk about reasons why you ought to improve your application store optimization.
The primary reasons why you need to boost your app store optimization is because it allows people to find your application in different mobile stores. Up to sixty-three percent of total apps in the mobile stores are discovered by customers through searches hence if you don’t optimize your app you are losing a lot to your competitors. Failure to do optimization, your app will not feature in the first, second or even third page of search results. A difference of one page can make a huge negative impact on the number of customers who find your app. Many mobile users don’t look past a couple of pages, so you need to ensure your application positions high to get the ideal exposure possible.
The second reason why you need ASO is that it will get many downloads. When numerous individuals can discover your application within an initial couple of pages of searching in a mobile application store, this implies you’ll acquire intrigue. After you have created interested in the customers, they will read your app description, download it and try it out. If your application ranks high in the mobile app store, you will get many downloads. With a poorly optimized application, you will be found in the tenth page of the search results. Since many people rarely go past the second page, your application will not get enough exposure.
In summary, the benefits discussed above clearly show why an app developer needs to improve their app store optimization.
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